Their post starts off with a virtual Moments page where followers are able to read Moments posted by the brandвЂ™s ambassadors, including Gui Lunmei, a Taiwanese actress, Feng Tang, a popular Chinese author, and Shiliupo, an online fashion blogger. The interactive campaign was designed to utilize Moments to spread the spirit of philanthropy through encouraging its followers to share the campaign information with their WeChat contacts. в†‘This interactive campaign by Montblanc is part of the brandвЂ™s global collaboration with UNICEF. This year marks the thirteenth year of the partnership with UNICEF. German luxury brand Montblanc launched a campaign calledВ #PassItOn on WeChat as a part of its global philanthropic collaboration with the United Nations ChildrenвЂ™s Fund (UNICEF) to support the right to write of kids in impoverished regions. Through online promotion by Chinese celebrity Yang Mi, who also recently appeared in photoshoots for the brand in Vogue China, the campaign has attracted widespread attention from Chinese consumers. Michael Kors worked with FACEU to create stickers that users can incorporate into their videos.

Michael KorsвЂ™ campaign capitalizes on Chinese consumersвЂ™ penchant for selfies and the increasing popularity of FACEU, an augmented reality photo app complete withВ stickers and beautification filters. To enter, users need to upload Michael Kors-themedВ short videos on social media in exchange for a chance to win a handbag or a bottle of Michael KorsвЂ™ perfume.

To promote itsВ вЂњMercerвЂќ leather handbag and вЂњLoveвЂќ sweater, Michael Kors launched a video competition on WeChat from April 14-24 in collaboration with the FACEU app in China.

в†‘Michael Kors has partnered with photo-sharing app Faceu to host a video competition on WeChat.

Official wechat emoji library